Meld je aan, je kunt direct beginnen & op je eigen tempo meedoen
Ervaringen van cursisten
'Ik voel geen onrust meer'
'Er is een knop om'
Teveel kleding kopen is niet alleen vervelend voor jouw overvolle kledingkast en lege portemonnee…
Maar ook voor onze planeet:
Wereldwijd worden er jaarlijks meer dan honderd miljard kledingstukken per jaar gemaakt. 900 miljoen hiervan zijn voor de Nederlandse markt
Er is genoeg kleding op aarde om de volgende zes generaties aan te kleden
De mode-industrie is op weg naar een verdubbeling van de jaarlijkse uitstoot van klimaatschadelijke gassen in 2030. En daarmee zou de modewereld in 2050 ruim een kwart van de mondiale CO2-uitstoot veroorzaken.
Minder kleding kopen heeft de grootste positieve impact op het klimaat, daarna komt tweedehands kleding kopen in plaats van nieuwe kleding en daarna kleding kopen van duurzame merken
Minder kleding kopen is 4 keer effectiever dan alleen de draagtijd van kleding verlengen en 3 keer effectiever dan het verduurzamen van de mode-industrie
Wil je binnen de 1,5 graden opwarming van de aarde blijven? Koop dan jaarlijks maximaal 5 nieuwe kledingstukken
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De oplossing is simpel: minder kopen
Maar ik weet dat dat makkelijker gezegd is dan gedaan.
De modewereld is erop gericht om jou kleding te laten kopen die je eigenlijk niet nodig hebt
Daarbij gebruik je kleding om te laten zien wie je bent. Om jezelf te onderscheiden van anderen of juist bij een groep te horen. Misschien is het voor jou belangrijk om er leuk bij te lopen en wil je graag laten zien dat je de trends volgt.
En: iets kopen voelt gewoon lekker
Daar kun je niets aan doen: bij het kopen van spullen komt er dopamine vrij. Door dit hormoon voel je geluk en genot. Wist je dat dopamine dezelfde stof is die drugs en gokverslavingen in stand houdt? Zo kun het je ook verslaafd maken aan het kopen van iets nieuws.
de resultaten van 350+ oud-cursisten
dit levert de cursus jou op
Ervaringen van cursisten
'Heel mooi hoe je de juiste vragen stelt'
'Fijn dat het zo laagdrempelig is qua kosten'
de Stoppen met -teveel- shoppen experts
dit ga je van ze leren:
Waarom vaak hetzelfde dragen helpt om de fast fashion-cyclus te doorbreken (en fijn is!)
Marieke Eyskoot
duurzame mode- en lifestyle-expert
schrijver Dit is een Goede Gids
Zo ga je repareren wat je hebt in plaats van steeds iets nieuws te kopen
Isabel van der Meijde en Roosmarijn van Soest
founders Naaierij
Zo weet je of jouw favoriete merk duurzame keuzes maakt
Sara Dubbeldam
storyteller / activist
When Sara Smiles
Wat maakt jou blij en hoe vertaal je dat naar je kast, zonder nieuwe spullen te kopen
Chiara Spruit
stijlcoach
Indiaan in je Kast
Je eigen stijl komt van binnenuit: hoe laat je dat zien in je kleding?
Anique van Kooij
stijlcoach
Sensa Stijlcoach
Wanneer ben je shopverslaafd en wat kun je daaraan doen
Carien Karsten
psychotherapeut
schrijver Afkicken voor Shopaholics
Hoe herken je kwaliteit in kleding en wat maakt kleding 'goed gemaakt'
Marie-Lisah Hermkens
vintage schatzoeker
eigenaar Bonbons de Marie
Waarom Vinted & Instagram net zo verslavend zijn als een gokmachine
Chantal Schinkels
e-commerce expert
schrijver Het Koopinfuus
Hoe ik door niets te kopen het meeste leerde over mijn eigen stijl
Laura de Jong
capsule wardrobe expert
eigenaar Laura Lagom
dé capsule wardrobe-expert in de media
misschien zag je me hier:
Waarom ik als mode-liefhebber een cursus over stoppen met shoppen geef
Toen ik in 2005 mode ging studeren, dacht ik: ‘nu ga ik leren wat stijl is’
Dat was helaas niet zo. Integendeel. Ik leerde vooral dat iedereen een zwarte leren broek droeg en 3 maanden later allemaal weer wat anders. Ik voelde al snel dat dat niet de modewereld is waar ik me thuis voel: spullen verkopen die iemand anders eigenlijk niet nodig heeft. Sterker nog, die iemand koopt vanuit onzekerheid.
Ik studeerde af met de Free Fashion Challenge in 2010: een jaar lang geen kleding kopen
Om zo meer aandacht te vragen voor creativiteit en duurzaamheid in de kledingindustrie. Vantevoren vond ik het superspannend. Iedereen reageerde geshockeerd op het idee, het leek daardoor heel moeilijk. Het tegendeel bleek waar: het was rustgevend. Ik leerde dat je geen kleding hoeft te kopen om er leuk uit te zien. Sterker nog: complimenten krijgen over een ouder kledingstuk wat écht goed bij je past is veel leuker.
De challenge was een groot succes: wereldwijd deden er meer dan 2.000 mensen mee
Ik kwam op tv bij RTL Boulevard en stond in tijdschriften van Vrij Nederland tot Libelle. Het leek voor de buitenwereld een enorme prestatie. Maar heel eerlijk: dat zegt meer over de consumptiemaatschappij waarin we leven. Waarin een nieuwe jurk net zo snel is gekocht als een brood in de supermarkt. Maandelijks, of zelfs wekelijks, nieuwe kleding is geen eerste levensbehoefte.
15 jaar later kopen we meer kleding dan ooit
De fast fashion wereld draait nog veel sneller. Door social media en algoritmes worden we meer verleid dan ooit. Ik besloot mijn duurzamer-winkelen-ervaring in te zetten, om ook anderen daarmee te helpen.
Nooit meer iets nieuws kopen is niet nodig
Ik zocht naar een richtlijn: wanneer is het genoeg? Het Berlijnse Hot or Cool institute kwam met het antwoord: wanneer je maximaal 5 nieuwe kledingstukken per jaar koopt, blijf je qua kleding binnen de belasting om de aarde maximaal 1,5 graad te laten opwarmen.
Doe je mee?
Ik beloof je, het is niet alleen veel fijner voor onze planeet, maar je wordt zelf ook beloond. Tevreden zijn met wat je hebt is een fijn gevoel.
Liefs Laura de Jong
duurzame mode-expert en ervaringsdeskundige
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Ervaringen van cursisten
'De challenge zat erg goed in elkaar'
'Een ontzettend leuke ontdekkingstocht door je eigen kast'
Veelgestelde vragen
Wanneer kan ik beginnen?
Wanneer jij wil. Je krijgt meteen toegang tot de academie met de tips en support.
De neiging is vaak om zulke keuzes uit te stellen tot bijvoorbeeld 1 januari. Maar zo is er altijd wel een excuus om je gedrag niet onder ogen te zien. Als je jouw -teveel- shoppen wil aanpakken, dan kun je nu meteen beginnen.
Waarom duurt het programma een jaar?
Je gedrag veranderen kost tijd.
Ik kan je alles vertellen in 1 week, maar als ik je daarna loslaat is het lastig om het ook echt toe te passen. En omdat je gedurende een jaar alle seizoenen doorgaat, leer je veel over wat jij écht nodig hebt qua kleding.
Wat zijn de regels?
Dat mag je zelf kiezen. Een deel van de deelnemers koopt helemaal niets, zelf koos ik om maximaal 5 Doel is om maximaal 5 nieuwe kledingstukken per jaar te kopen. Niet alleen dit jaar, maar de rest van je leven… Dat klinkt spannend, maar het kan een grote opluchting zijn als je je tevreden voelt met wat je hebt en je niet meer -onbewust – dagelijks of wekelijks met nieuwe kleding scoren bezig bent.
Afhankelijk van jouw situatie kan ik je in de cursus adviseren om voor het eerste jaar een Vinted-verbod te hanteren voor jezelf of om zelfs een jaar helemaal niets te kopen. Ik deed dit zelf in 2010 en dat heeft me heel veel geleerd over de kleding die ik écht nodig heb en over mezelf.
Wat als de cursus toch niet bij me past?
Stuur me dan binnen 14 dagen na start van de cursus een mail op [email protected], dan krijg je je geld terug.
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